Marketing reporting Know what your marketing actually brought in.
Most marketing reports lead with impressions, reach and clicks because they’re easy to count. Ours lead with enquiries, bookings and what each one cost, so you can decide where the next pound goes.
A report should help you decide something.
If a report doesn’t change what you do next, it’s decoration. Twenty charts of reach won’t tell you whether to spend more on ads or less.
We bring your website, ads, search and CRM data into one place, and write down what it means in plain English.
Our rule
We don’t report vanity metrics.
Likes and reach can sit at the back. Enquiries, bookings and cost per enquiry go first.
What we do
Live dashboard
One dashboard with all your channels, updated automatically, that you can open any time.
Monthly summary
A one-page summary: what happened, why, and what we’re changing next.
Cost per enquiry
What each enquiry cost, by channel and campaign, so you can compare them fairly.
Joined-up data
Website, ads, search and CRM data in one place, instead of five logins.
Lead quality
Which enquiries became customers, where your CRM records it, so channels are judged on revenue.
Honest gaps
Where tracking can’t see, we say so, rather than presenting guesses as facts.
When it’s worth it
- Your reports are full of numbers that don’t help you decide.
- You get a different report from every platform.
- You can’t say what an enquiry costs you.
- You’re about to change budgets and want evidence first.
When it isn’t
If your tracking isn’t set up properly, a dashboard just makes bad numbers look official. We fix the tracking first.
How we work
- Pinpoint. We agree the few numbers that matter to your business and check the data behind them.
- Piece together. We connect the sources and build the dashboard and the summary format.
- Prove. Every month you get the dashboard and a short summary, and we go through it together if you want to.
Questions
What’s in a monthly report?
Enquiries and bookings by channel, what each one cost, what changed since last month and what we’re doing next. On one page.
Can you report on marketing we run ourselves?
Yes. Reporting works whether we run your marketing or you do.
Which tools do you use?
Usually a live dashboard built on your existing analytics, ad and CRM data. You keep access to all of it.
Do we need tracking set up first?
Yes. A report is only as good as the data behind it. We check it first and fix what’s needed.
See what your marketing is really doing.
Tell us what you’re measuring today, or start with a free audit of your tracking.