GA4 and conversion tracking Know what’s bringing people through the door.
Plenty of businesses can’t say which of last month’s enquiries came from Google, which came from ads and which came from a recommendation. We set up GA4 and conversion tracking so you can, before you spend another pound on marketing.
Wrong numbers are worse than no numbers.
Tracking that’s missing, counted twice or measuring the wrong thing gives you a confident answer that isn’t true. Then budgets move in the wrong direction.
We set up measurement around the actions that matter to your business, test it, and make sure it respects visitors’ cookie choices.
Our rule
Tracking goes in before the money goes out.
It’s the first thing we check on any project, because every other marketing decision depends on it.
What we do
GA4 setup or repair
A clean GA4 property, or a fix for the one you have: missing events, duplicates and settings left on their defaults.
Conversions that mean something
Form sends, calls and bookings counted as conversions. Button clicks and page scrolls aren’t business results.
Google Tag Manager
All your tags in one place, named and documented, so the next change doesn’t break the last one.
Consent built in
A cookie banner and consent mode set up properly, so you measure what you’re allowed to and nothing more.
Campaign tagging
One naming system for every link in your ads, emails and posts, so visits land in the right channel.
Offline outcomes
Enquiries that become customers later, connected from your CRM back to the ads and pages that started them.
When it’s worth it
- You don’t trust the numbers in your reports.
- GA4 was set up once and nobody has looked at it since.
- You’re running ads and can’t see what each enquiry costs.
- Your form, phone and booking enquiries aren’t counted anywhere.
- You added a cookie banner and your numbers changed overnight.
When it isn’t
If your website gets a handful of visits a month, detailed tracking won’t tell you much yet. We’ll set up the basics and put the effort into getting found first.
How we work
- Pinpoint. We check what’s installed, what’s being counted and what’s missing, from GA4 down to each form and phone number.
- Piece together. We set up the tags, conversions, consent and campaign tagging, and document what each one does.
- Prove. We test every conversion end to end, then use the data in your monthly reporting.
Questions
What’s the difference between analytics and conversion tracking?
Analytics shows what visitors do across your site. Conversion tracking counts the specific actions that matter, like an enquiry or a booking, and links them to where the visitor came from.
Can you fix our existing GA4?
Yes. We’ll review it, tell you what’s wrong in plain English and fix it without losing your historical data.
Will every enquiry be tracked?
No. Cookie choices, browsers and people switching devices all leave gaps. We’ll tell you where the gaps are, so you know how far to trust the numbers.
Do we need a cookie banner?
If you use analytics or ad tracking that sets cookies, almost certainly. We’ll set one up that’s clear and easy to say no to.
Who owns the accounts?
You do. GA4, Tag Manager and every ad account are set up in your name, with us added as users.
Make decisions with numbers you trust.
Not sure what your tracking is doing? Start with a free audit, and we’ll tell you what we can see from the outside.