Google Ads management Reach people already looking for what you offer.
When someone searches for what you do, your ad should be there, and the click should end in an enquiry. We plan and run Google Ads around the searches that bring in work, the pages they land on, and tracking that shows what every enquiry cost.
Clicks are easy. Enquiries are the point.
Google will happily spend your budget on clicks. Broad keywords, ads that send everyone to the homepage, and no way of telling which ones led to a call: plenty of accounts look busy and bring in very little.
We look at the whole journey. What someone searched for, what the ad promised, where it sent them and whether they got in touch.
Our rule
Tracking goes in before the money goes out.
If we can’t see which enquiries came from which ads, we fix the tracking first, before we spend a pound of your budget.
What we do
Search campaigns
Ads on the searches that mean someone’s ready to buy, like “emergency plumber Hayes” rather than “plumbing”. Then we keep cutting the searches that waste money.
Matching landing pages
Every ad goes to a page that delivers what it promised. If the right page doesn’t exist, we build it.
Conversion tracking
Calls, forms and bookings counted as conversions, so the account learns from enquiries, not clicks.
Ads written for you
Your area, your services and the reason to pick you, instead of the same three lines every competitor uses.
Performance Max, display and video
Used when there’s a reason, such as remarketing or reaching people before they search, and only once search and tracking work.
Leads that buy later
If sales close offline, we send the outcome from your CRM back to Google Ads, so it finds more customers, not just more form fills.
When it’s worth it
- People already search for what you do, in the area you cover.
- You’re spending on Google Ads and can’t say what it’s bringing in.
- Your ads get clicks but very few enquiries.
- You need more enquiries for one service, and you need them soon.
How we work
- Pinpoint. We look at how many people search for what you sell, your current account if you have one, and whether enquiries are tracked. You’ll know what we’d change and why before we start.
- Piece together. We set up the tracking, build the campaigns and match each ad to the right page.
- Prove. Every month we report enquiries, what each one cost and what we’re changing next. Not impressions.
Questions
How much should we spend?
It depends on how many people search for what you do and what a click costs in your area. We’ll suggest a starting budget based on that, not a round number, and tell you what it’s likely to buy.
Can you take over our existing account?
Yes. We’ll review it first and tell you what’s working, what’s wasting money and what we’d change. The account stays yours. We’re added as users, never owners.
Do you only run search campaigns?
Search comes first for most businesses that rely on enquiries, because it reaches people who are already looking. Performance Max, display and video come in when there’s a clear job for them.
Can you track leads that become customers later?
Yes, if you record them somewhere we can connect, such as a CRM. We send the outcome back to Google Ads, so it learns which clicks turned into customers, not just form fills.
Do you guarantee a number of leads?
No. Results depend on demand, competition, budget, your offer and your website. What we do guarantee is that you’ll see exactly what your budget produced.
Know what your Google Ads budget is doing.
Tell us what you sell, where, and what your ads bring in now. Not sure your tracking works? Start with a free audit.