LinkedIn Ads management Put your business in front of the right decision-makers.
LinkedIn lets you reach people by job title, seniority, industry and company. We plan and run LinkedIn Ads for businesses that sell to other businesses, and measure what they bring in beyond the first click.
LinkedIn is expensive. Waste is more expensive.
Clicks on LinkedIn cost more than on most platforms, so a vague audience or a weak offer burns budget fast.
Business buying also takes time, and the person who clicks often isn’t the one who signs. We plan for that: the right audience, an offer worth their attention and a next step that fits how ready they are.
Our rule
We’ll tell you if LinkedIn isn’t worth it.
If your audience is too small, or your deal size can’t carry the cost, we’ll say so before you spend.
What we do
Audience building
Job titles, seniority, industries and named companies, sized so the budget can actually reach them.
Lead Gen Forms
Forms that fill in from someone’s profile, for offers where a quick sign-up makes sense.
Website conversions
Campaigns that send people to a landing page and count real enquiries.
Ads that say something
Single image, carousel, document and video ads with a clear point, not stock photos and buzzwords.
Retargeting
Staying in front of people who visited your site or engaged with your ads, where consent allows.
Pipeline tracking
Leads followed into your CRM, so you see which campaigns turned into real conversations.
When it’s worth it
- You sell to businesses and know exactly who you need to reach.
- Your service is high value, so one client covers the cost.
- You want to reach specific companies or roles.
- Your deals take weeks or months, with several people involved.
When it isn’t
If you sell to consumers, or your average sale is small, LinkedIn’s costs rarely make sense. Google Ads or Meta Ads usually work harder.
How we work
- Pinpoint. We define your ideal client, size the audience and agree what a good lead looks like.
- Piece together. We set up tracking, build the audiences, write the ads and match them to the right offer and page.
- Prove. Every month we report leads, cost per lead and what happened to them after the form.
Questions
Can you target specific companies?
Yes. You can target by company name, industry, size, job title and seniority, within LinkedIn’s minimum audience sizes.
Lead Gen Forms or our website?
Lead Gen Forms usually bring more leads, sometimes less qualified. Website campaigns bring fewer, often stronger ones. We’ll choose based on your offer, and test if it’s unclear.
What budget do we need?
Enough to reach your audience several times a month. We’ll estimate it from the audience size and costs before you commit.
Is LinkedIn right for every business that sells to businesses?
No. It depends on your audience size, deal value and sales process. We’ll tell you honestly.
Reach the people who sign off.
Tell us who your ideal client is and what you want LinkedIn to achieve.