Email marketing and lead nurture Stay in touch until they’re ready to buy.
Most people who visit your website aren’t ready today. We give them a reason to leave their email, then send emails useful enough to open, so you’re the first name they think of when they are ready.
Most visitors aren’t ready yet.
Plenty of visitors are interested but not ready to book. Without a way to stay in touch, they leave and you never hear from them again.
A useful download, a short welcome sequence and a regular email keep you in front of them. And unlike your followers, you own the list.
Our rule
Every email has to be worth opening.
If we can’t say what the reader gets from an email, it doesn’t get sent.
What we do
Lead magnets
A guide, checklist, calculator or quiz that’s worth swapping an email address for.
Capture
Sign-up forms that ask at the right moment, with consent recorded properly.
Welcome and nurture
Short automated sequences that introduce you, answer common questions and invite people to book.
Newsletters
A regular email with something useful in it, in your voice and easy to read on a phone.
Connected to your CRM
New subscribers and enquiries go straight into your CRM, with automation handling the follow-up.
Measured by bookings
Emails judged on the enquiries and bookings they bring, in your monthly report, not just open rates.
When it’s worth it
- Your website gets visitors who don’t enquire.
- You have a list of past customers you never email.
- Your service takes time to decide on, or people buy it again.
- You send emails but can’t say what they bring in.
When it isn’t
If you have very few visitors and no customer list yet, there’s nobody to email. We’d get traffic and enquiries coming in first.
How we work
- Pinpoint. We look at who visits, who buys and why, and decide what’s worth offering in return for an email.
- Piece together. We build the lead magnet, the forms and the sequences, connected to your systems, with consent handled properly.
- Prove. We send, test subject lines and content, and report the enquiries and bookings email brings in.
Questions
Which email platform do you use?
Whichever suits your business and connects to your other systems. If you already have one, we’ll usually work with it.
Can we email our past customers?
Often, yes, if they bought something similar from you and were given a chance to opt out. The rules are specific, so we check how your list was collected before anything is sent.
How often should we send?
As often as you have something useful to say. For most businesses that’s monthly, plus the automated sequences.
Do lead magnets actually work?
When they’re genuinely useful and match what people search for, yes. A generic ebook rarely does.
Turn visitors into a list you own.
Tell us who your customers are and what they’d find useful.